Affiliate Tips for Facebook
Here you can find some tips and ideas you can use to supercharge
and maximize your earning potential
Facebook is great for marketing and everybody knows that!
As of the second quarter of 2019, Facebook had a whopping 2.50 billion monthly active users. That’s almost a third of humanity!
You simply cannot afford to ignore the world’s largest social media channel. There’s an audience for almost all kinds of products and services on Facebook.
Let´s get started!
When using Facebook for affiliate marketing, the first thing to do is to create your own page. This is very simple! (If you already have a Facebook page or group you have half of the work already done)
From the drop-down menu on the right, choose ‘Advertising on Facebook’. From the ‘Pages’ tab, click the ‘Create a Page’ button.
You will then have to enter a few relevant details and you will be good to go!
A Facebook page allows you to create an authentic presence and a blank canvas where you can publish content. As a page owner, you also get access to a lot of insights. These insights typically focus on three key areas. They are: page likes, post reach and engagement. What’s more, you can track followers, page views and video statistics.
Improving SEO for Your Facebook Page
When we talk about SEO we generally think about Google, but it also works well for improving your rank in Facebook.
How you can improve your SEO in Facebook? There is some tips:
- Once the number of your Facebook ‘Likes’ reaches 25, you can claim the vanity URL for your Facebook page. Vanity URL is a shortened, more readable version of the original URL. It is also easy for the search engine to recognize your brand. Here’s an example:
Original URL: http://www.facebook.com/pages/waldautosport/857469375913?ref=ts
Vanity URL: http://www.facebook.com/waldautosport
- Getting backlinking is also a crucial part of SEO. Continue working to get links from prominent, well-respected pages.
- When writing status updates, make sure you are using your relevant keywords. Google prefers the keyword in the first few words. You can also add an affiliate link in the post.
Getting organic likes
When it comes to leveraging Facebook for affiliate marketing, getting that blue thumbs up is very important. Buying ‘Likes’ and increasing that number to impress people would not do the trick.
You will have to be organic in your approach. This means that your page likes should not just be a number, it should be something more substantial. You want people, real people, to like your page. They must like your content and want to share it with their friends and followers.
To start with, send an email to your list letting them know that you have created a Facebook page. Ask them to check it out. In the call-to-action, tell them if they want more updates from you, they would have to ‘like’ your page. However, do this tactfully. You do not want to sound too pushy.
Actively engaging with fans
Just getting likes is not enough, you also need to engage with your fans on a regular basis. Post too much and your audience will be annoyed by you. Post too little and there’s a high chance you will be forgotten on the busy Facebook. You need to find just the right balance.
Typically, one to four posts a week works fine, depending on how content-heavy they are. For instance, if you are publishing entertainment related posts, you will need to keep the frequency high. On the other hand, share heavy content like videos or articles once a week.
User attention spans are at an all-time low. This means that you should focus on visual. A ratio of 80-20 works best when employing Facebook for affiliate marketing. This means that 80 percent of your posts should be entertaining or educational, whereas, 20 percent of them can be targeted promotions.
Creating Facebook Ads
Facebook ads should be a key part of your strategy when using Facebook for affiliate marketing.
Go to ‘Advertising on Facebook’ and click ‘Create an Ad’. Facebook Ads Manager will appear. When choosing a goal, If you want to increase your page likes, “Engagement” should be your choice.
Facebook will then ask you questions related to your ad. Answering these questions will help you customize your ads.
Finally, you will have to add creatives to your ads. This will include your ad copy and images. Make sure that your copy resonates with the audience and use only high-quality images.
Regarding budget, to start with, you can spend $25 to $50 and target one city. Depending on the results, you can then expand your campaigns.
Facebook Ads should complement your other marketing efforts on Facebook. You should keep working on creating organic engagements by producing and promoting high-quality content.
What NOT to do on Facebook
You hate spam, right? So does everyone else. More than 70 percent of social media users unlike a brand page on Facebook because the brand is posting too frequently. Less is more. At least, when it comes to promotion. People don’t want to see a self-promoting post or a sales post every time they see something from your page. To keep your followers engaged, you can share: An interesting quote, A beautiful image, Free advice, Current events, etc.
Don’t Write Long Copy. studies show that short Facebook posts get better engagement rates. It’s important to know your audience. Those on Facebook are looking for quick bits of information with which they can engage. Super long posts are not going to attract as much action on Facebook.
Never buy followers or likes. Yes, many are offering to sell them, but fake followers really hurt your engagement statistics.
Private messages. When you post or share information about a product you are promoting in a group (or Facebook page), and someone ask you for more information, you have 2 different ways to answer: A) You kindly answer, the person (and anyone who reads it) gets more interested and clicks on the shared affiliate link, and you have a chance to earn a commission if they buy something, or B) You answer “Send me a Direct Message”.. and you keep waiting forever to receive a message that you are never going to receive. In a Nutshell, by answering a question publicly you have more chances to earn an affiliate commission,
Don’t be boring. No one wants to see nothing but advertising or “all about me” posts or continual product pushing. Create the most interesting posts you can so they get shared and your following grows.
Social networks are for being social. Having a profile set to private is just weird. And you don’t want to be weird, right? Try to be consistently engaging and interactive.
Note: When doing reviews or recomendations always use #ad or #spot per legal requirements:
Stay out of legal difficulties by remembering to always meet the Australian ACCC / American FTC disclosure requirements (or equivalent in your country). Fines can be very high on both brands and influencers. So even if you are not likely to be prosecuted, do you really want to take that chance?
Also, bear in mind that you are held accountable for the accuracy of what you post. Please don´t exaggerate or fail to be truthful in your posts.